A way-finding system with bespoke pictograms for a global entertainment company’s office building
We were commissioned by a global entertainment company to design a way-finding system and bespoke pictograms for a museum at their new office building in Seoul, South Korea. The building, which is located in the center of the city, houses exhibitions, cafes, offices, and facilities for artists.
The company faced challenges due to the complex architecture and multiple uses of the building, which could potentially confuse museum visitors and disrupt the flow of visitors from the office. Therefore, they wanted to ensure that visitors could navigate the site with ease and without confusion.
In addition to helping visitors reach their destinations, the company wanted to create a consistent visual experience at their new office building as a global corporation.
Takeaway
Icon design requires pixel-level attention to ensure a consistent look with optical adjustment
One of the main challenges of the project was creating consistent pictograms. Pictograms are often placed side by side in way-finding signage. In consideration of this, I had to make pixel adjustment to maintain an equal height and density of each of pictograms. This enabled that consistent design.
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